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SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to raise the sum of visitors to a website by getting a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.



Social media is the word typically given to Internet and mobile-based channels and tools that permit users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.



PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a mode of purchasing visits to your site, rather than attempting to “earn” those visits organically.